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Liga Portugal · Social Campaign

Call out disrespect.

Client
Liga Portugal
Sector
Sport
Work
Concept · Campaign · Film

Respect is also part of the game.

A campaign for Liga Portugal that makes disrespect impossible to ignore, bringing every hostile gesture into the spotlight.

“Marca a falta de respeito” uses the language of football to call out behaviour that has no place in the stands, on the pitch or beyond it.

01Concept
02Awareness
03Film
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