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Expresso · 50th Anniversary Campaign
Values we take literally.
- Client
- Expresso
- Sector
- Media
- Work
- Concept · Campaign · Art Direction
50 years. Five essential values.
To celebrate 50 years of Expresso, we transformed the newspaper’s defining values into images that speak as directly as its journalism.
Current affairs, sustainability, freedom, independence and innovation were taken literally — each visual turning a value into a striking contemporary statement.
01Concept
02Art Direction
03Campaign




